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Design Tips
- Don’t underline anything (underlining was only used with typewriters).
- Capital letters are more difficult to read.
- Only use capital letters for emphasis, and only if you have to. Make the caps smaller than the rest of the typeface so they fit within the surrounding text.
- Kerning and Leading – you can kern in Quark and InDesign.
- Use Leading for emphasis/de-emphasis.
- Make sure your typeface is readable and legible.
- Look at the spaces in the book – how do they work?
- Make a grid in In-Design to work within.
- Decide on the paper quality you want.
- Paper proportions (A4, square, etc).
- KISS – Keep It Simple, Stupid!
- Smaller text.
- More white spaces.
- The PICTURES are the story.
- Contrast and tension.
Order out of Chaos - Repeatability
- Composition
- Communication
Five Steps to Good Design - Consistency.
- Hierarchy.
- Typography (fonts).
- Materials (paper, etc).
- Layout (grids, margins).