Design Tips

 

• Don’t underline anything (underlining was only used with typewriters).
• Capital letters are more difficult to read.
• Only use capital letters for emphasis, and only if you have to.  Make the caps smaller than the rest of the typeface so they fit within the surrounding text.
• Kerning and Leading – you can kern in Quark and InDesign.
• Use Leading for emphasis/de-emphasis.
• Make sure your typeface is readable and legible.
• Look at the spaces in the book – how do they work?
• Make a grid in In-Design to work within.
• Decide on the paper quality you want.
• Paper proportions (A4, square, etc).

1. KISS – Keep It Simple, Stupid!
2. Smaller text.
3. More white spaces.
4. The PICTURES are the story.
5. Contrast and tension.

Order out of Chaos

• Repeatability
• Composition
• Communication

Five Steps to Good Design

• Consistency.
• Hierarchy.
• Typography (fonts).
• Materials (paper, etc).
• Layout (grids, margins).